The future of marketing strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anti...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Johnson, Nick (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Old Tappan, New Jersey Pearson Education [2015]
Schlagworte:	Marketing Customer relations Success in business Succès dans les affaires marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior
Online-Zugang:	lizenzpflichtig
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