Marketing and sales analytics proven techniques and powerful applications from industry leaders

Today, the effective marketing analytics executive is even more important than the brilliant data scientist. That's because successful analytics investments now require executive-level orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales A...

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Bibliographische Detailangaben

1. Verfasser:	Brea, Cesar A. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Upper Saddle River, N.J. Pearson 2014
Schlagworte:	Market segmentation Revenue management Consumer profiling > Research Segmentation du marché Rentabilité ; Gestion Profil des consommateurs ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior
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