The most powerful brand on earth how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professi...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Boudreaux, Chris (VerfasserIn)
Weitere Verfasser:	Emerick, Susan F. (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Upper Saddle River, NJ Prentice Hall 2013, ©2014
Schlagworte:	Employee empowerment Organizational effectiveness Industrial management Personnel ; Habilitation Efficacité organisationnelle Gestion d'entreprise BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior
Online-Zugang:	lizenzpflichtig
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