The elements of content strategy

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kissane, Erin (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York A Book Apart 2011
Schriftenreihe:	A Book Apart : brief books for people who make websites no. 3
Schlagworte:	Web site development Web sites > Design Sites Web ; Développement Sites Web ; Conception Web sites ; Design Electrical & Computer Engineering Engineering & Applied Sciences Telecommunications
Online-Zugang:	lizenzpflichtig
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