Sensory marketing smells like profits

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of sme...

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Bibliographische Detailangaben

1. Verfasser:	Solomon, Michael R. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Upper Saddle River, N.J. FTPress Delivers 2011
Schriftenreihe:	FT Press Delivers elements
Schlagworte:	Consumer behavior Consumers > Attitudes Consommateurs ; Comportement Consommateurs ; Attitudes BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumers ; Attitudes
Online-Zugang:	lizenzpflichtig
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