PR 2.0 is here combine traditional PR with social media for heightened results

"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Breakenridge, Deirdre (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Schlagworte:	Public relations Mass media and business Social media Public Relations Social Media Relations publiques Médias et affaires Médias sociaux public relations social media BUSINESS & ECONOMICS / Advertising & Promotion dissertations Academic theses Thèses et écrits académiques
Online-Zugang:	lizenzpflichtig
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