Content strategy at work real-world stories to strengthen every interactive project

Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Bloomstein, Margot (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Waltham, MA Morgan Kaufmann 2012
Schlagworte:	Internet marketing Branding (Marketing) Information technology > Management Web site development Web sites > Design Marketing sur Internet Stratégie de marque Technologie de l'information ; Gestion Sites Web ; Développement Sites Web ; Conception branding Information technology ; Management Web sites ; Design Online-Marketing
Online-Zugang:	lizenzpflichtig
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!