Highly recommended harnessing the power of word of mouth and social media to build your brand and your business

What do you trust more - an advertisement or a friend? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of tod...

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Bibliographische Detailangaben

1. Verfasser:	Rand, Paul (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York McGraw-Hill Education [2014]
Schlagworte:	Branding (Marketing) Marketing > Management Oral communication English language > Business English Stratégie de marque Marketing ; Gestion Communication orale Anglais (Langue) ; Anglais commercial branding English language ; Business English Marketing ; Management dissertations Academic theses Thèses et écrits académiques
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