The user is always right a practical guide to creating and using personas for the Web

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're makin...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Mulder, Steve 1968- (VerfasserIn)
Weitere Verfasser:	Yaar, Ziv (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berkeley, Calif. New Riders 2006
Schriftenreihe:	Voices that matter
Schlagworte:	Internet marketing > Planning Web sites > Design Internet users Electronic commerce > Customer services Marketing sur Internet ; Planification Sites Web ; Conception Internautes Commerce électronique ; Service à la clientèle Internet marketing ; Planning Web sites ; Design Electronic commerce ; Customer services
Online-Zugang:	lizenzpflichtig
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