The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Mahajan, Vijay (VerfasserIn), Banga, Kamini (VerfasserIn), Gunther, Robert (VerfasserIn)
Körperschaften:	O'Reilly for Higher Education (Firm) (MitwirkendeR), Safari, an O'Reilly Media Company (MitwirkendeR)
Weitere Verfasser:	Gunther, Robert E. 1960- (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Place of publication not identified] Pearson 2005
Ausgabe:	1st edition.
Schlagworte:	Export marketing > Developing countries International business enterprises > Developing countries Export marketing ; Developing countries International business enterprises ; Developing countries International business enterprises Export marketing Developing countries
Online-Zugang:	lizenzpflichtig
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