Big Winners and Big Losers The 4 Secrets of Long-Term Business Success and Failure

What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Marcus, Alfred (VerfasserIn)
Körperschaften:	O'Reilly for Higher Education (Firm) (MitwirkendeR), Safari, an O'Reilly Media Company (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Place of publication not identified] Pearson 2005
Ausgabe:	1st edition.
Schlagworte:	Success in business > Case studies Management Strategic planning Business failures Corporations > Case studies Industrial management > Case studies Succès dans les affaires ; Études de cas Gestion Planification stratégique Sociétés ; Études de cas Gestion d'entreprise ; Études de cas management Success in business Industrial management Corporations Case studies
Online-Zugang:	lizenzpflichtig
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