Mirage of Global Markets How Globalizing Companies Can Succeed as Markets Localize, The

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Arnold, David (VerfasserIn)
Körperschaften:	O'Reilly for Higher Education (Firm) (MitwirkendeR), Safari, an O'Reilly Media Company (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Place of publication not identified] Pearson 2003
Ausgabe:	1st edition.
Schlagworte:	International business enterprises > Marketing International economic integration Export marketing Intégration économique internationale International business enterprises ; Marketing
Online-Zugang:	lizenzpflichtig
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!