Improving service quality and customer engagement with marketing intelligence
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inund...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
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| Online-Zugang: | DE-91 DE-898 DE-1050 URL des Erstveröffentlichers |
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MARC
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| 245 | 1 | 0 | |a Improving service quality and customer engagement with marketing intelligence |c Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c 2024 | |
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| 520 | |a To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. | ||
| 650 | 4 | |a Artificial intelligence | |
| 650 | 4 | |a Big data | |
| 650 | 4 | |a Blockchains (Databases) | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 700 | 1 | |a Bhandari, Arabinda |4 edt | |
| 700 | 1 | |a Kabiraj, Sajal |4 edt | |
| 700 | 1 | |a Priya, Samant Shant |4 edt | |
| 700 | 1 | |a Sinha, Mudita |4 edt | |
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| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/979-8-3693-6813-8 |
| format | Electronic eBook |
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| id | DE-604.BV049817786 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-03T08:41:02Z |
| institution | BVB |
| isbn | 9798369368152 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035158026 |
| oclc_num | 1454751871 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (399 Seiten) |
| psigel | ZDB-98-IGB ZDB-98-IGB TUM_Paketkauf_2024 ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Improving service quality and customer engagement with marketing intelligence Artificial intelligence Big data Blockchains (Databases) Consumer satisfaction Customer services Marketing Technological innovations |
| title | Improving service quality and customer engagement with marketing intelligence |
| title_auth | Improving service quality and customer engagement with marketing intelligence |
| title_exact_search | Improving service quality and customer engagement with marketing intelligence |
| title_full | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_fullStr | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_full_unstemmed | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_short | Improving service quality and customer engagement with marketing intelligence |
| title_sort | improving service quality and customer engagement with marketing intelligence |
| topic | Artificial intelligence Big data Blockchains (Databases) Consumer satisfaction Customer services Marketing Technological innovations |
| topic_facet | Artificial intelligence Big data Blockchains (Databases) Consumer satisfaction Customer services Marketing Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-6813-8 |
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