Enhancing and predicting digital consumer behavior with AI
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer beha...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 URL des Erstveröffentlichers |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049735986 | ||
| 003 | DE-604 | ||
| 005 | 20240719 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240610s2024 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9798369344545 |9 979-8-3693-4454-5 | ||
| 024 | 7 | |a 10.4018/979-8-3693-4453-8 |2 doi | |
| 035 | |a (ZDB-98-IGB)00339207 | ||
| 035 | |a (OCoLC)1443588721 | ||
| 035 | |a (DE-599)BVBBV049735986 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-898 |a DE-1050 | ||
| 082 | 0 | |a 658.8/342028563 | |
| 245 | 1 | 0 | |a Enhancing and predicting digital consumer behavior with AI |c Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan |
| 246 | 1 | 3 | |a Enhancing and predicting digital consumer behavior with artificial intelligence |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a 1 Online-Ressource (xix, 445 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 520 | |a Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately.Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior. | ||
| 650 | 4 | |a Artificial intelligence | |
| 650 | 4 | |a Consumer behavior |x Technological innovations | |
| 650 | 4 | |a Electronic commerce |x Technological innovations | |
| 700 | 1 | |a Musiolik, Thomas Heinrich |d 1980- |0 (DE-588)140753060 |4 edt | |
| 700 | 1 | |a Villamarin Rodriguez, Raul |0 (DE-588)1283667681 |4 edt | |
| 700 | 1 | |a Kannan, Hemachandran |d 1985- |0 (DE-588)1269874306 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 979-8-3693-4453-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 979-8-3693-5442-1 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/979-8-3693-4453-8 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035078093 | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-4453-8 |l DE-91 |p ZDB-98-IGB |q TUM_Paketkauf_2024 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-4453-8 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-4453-8 |l DE-1050 |p ZDB-98-IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-TUM_katkey | 2797892 |
|---|---|
| _version_ | 1820873630626611200 |
| adam_text | |
| any_adam_object | |
| author2 | Musiolik, Thomas Heinrich 1980- Villamarin Rodriguez, Raul Kannan, Hemachandran 1985- |
| author2_role | edt edt edt |
| author2_variant | t h m th thm r r v rr rrv h k hk |
| author_GND | (DE-588)140753060 (DE-588)1283667681 (DE-588)1269874306 |
| author_facet | Musiolik, Thomas Heinrich 1980- Villamarin Rodriguez, Raul Kannan, Hemachandran 1985- |
| building | Verbundindex |
| bvnumber | BV049735986 |
| collection | ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)00339207 (OCoLC)1443588721 (DE-599)BVBBV049735986 |
| dewey-full | 658.8/342028563 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342028563 |
| dewey-search | 658.8/342028563 |
| dewey-sort | 3658.8 9342028563 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/979-8-3693-4453-8 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049735986</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240719</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240610s2024 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369344545</subfield><subfield code="9">979-8-3693-4454-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-4453-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)00339207</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1443588721</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049735986</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342028563</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Enhancing and predicting digital consumer behavior with AI</subfield><subfield code="c">Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Enhancing and predicting digital consumer behavior with artificial intelligence</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 445 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately.Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Artificial intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield><subfield code="x">Technological innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield><subfield code="x">Technological innovations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Musiolik, Thomas Heinrich</subfield><subfield code="d">1980-</subfield><subfield code="0">(DE-588)140753060</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Villamarin Rodriguez, Raul</subfield><subfield code="0">(DE-588)1283667681</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kannan, Hemachandran</subfield><subfield code="d">1985-</subfield><subfield code="0">(DE-588)1269874306</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">979-8-3693-4453-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">979-8-3693-5442-1</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/979-8-3693-4453-8</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035078093</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-4453-8</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUM_Paketkauf_2024</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-4453-8</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-4453-8</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049735986 |
| illustrated | Illustrated |
| indexdate | 2025-01-03T08:41:04Z |
| institution | BVB |
| isbn | 9798369344545 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035078093 |
| oclc_num | 1443588721 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xix, 445 Seiten) Illustrationen |
| psigel | ZDB-98-IGB ZDB-98-IGB TUM_Paketkauf_2024 ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Enhancing and predicting digital consumer behavior with AI Artificial intelligence Consumer behavior Technological innovations Electronic commerce Technological innovations |
| title | Enhancing and predicting digital consumer behavior with AI |
| title_alt | Enhancing and predicting digital consumer behavior with artificial intelligence |
| title_auth | Enhancing and predicting digital consumer behavior with AI |
| title_exact_search | Enhancing and predicting digital consumer behavior with AI |
| title_full | Enhancing and predicting digital consumer behavior with AI Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan |
| title_fullStr | Enhancing and predicting digital consumer behavior with AI Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan |
| title_full_unstemmed | Enhancing and predicting digital consumer behavior with AI Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan |
| title_short | Enhancing and predicting digital consumer behavior with AI |
| title_sort | enhancing and predicting digital consumer behavior with ai |
| topic | Artificial intelligence Consumer behavior Technological innovations Electronic commerce Technological innovations |
| topic_facet | Artificial intelligence Consumer behavior Technological innovations Electronic commerce Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-4453-8 |
| work_keys_str_mv | AT musiolikthomasheinrich enhancingandpredictingdigitalconsumerbehaviorwithai AT villamarinrodriguezraul enhancingandpredictingdigitalconsumerbehaviorwithai AT kannanhemachandran enhancingandpredictingdigitalconsumerbehaviorwithai AT musiolikthomasheinrich enhancingandpredictingdigitalconsumerbehaviorwithartificialintelligence AT villamarinrodriguezraul enhancingandpredictingdigitalconsumerbehaviorwithartificialintelligence AT kannanhemachandran enhancingandpredictingdigitalconsumerbehaviorwithartificialintelligence |