Marketing plans profitable strategies in the digital age

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: McDonald, Malcolm 1938- (VerfasserIn), Wilson, Hugh 1962- (VerfasserIn), Chaffey, Dave 1963- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, NJ Wiley 2024
Ausgabe:Ninth edition
Schlagworte:
Online-Zugang:DE-1050
DE-945
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

MARC

LEADER 00000nam a2200000 c 4500
001 BV049644730
003 DE-604
005 20240523
007 cr|uuu---uuuuu
008 240410s2024 xx o|||| 00||| eng d
020 |a 9781394187317  |9 9781394187317 
035 |a (OCoLC)1429569477 
035 |a (DE-599)BVBBV049644730 
040 |a DE-604  |b ger  |e rda 
041 0 |a eng 
049 |a DE-1050  |a DE-945 
084 |a QP 600  |0 (DE-625)141905:  |2 rvk 
084 |a QP 610  |0 (DE-625)141907:  |2 rvk 
084 |a QP 612  |0 (DE-625)141909:  |2 rvk 
100 1 |a McDonald, Malcolm  |d 1938-  |e Verfasser  |0 (DE-588)118107585  |4 aut 
245 1 0 |a Marketing plans  |b profitable strategies in the digital age  |c Malcolm McDonald, Hugh Wilson, Dave Chaffey 
250 |a Ninth edition 
264 1 |a Hoboken, NJ  |b Wiley  |c 2024 
300 |a 1 Online-Ressource (xiv, 638 Seiten) 
336 |b txt  |2 rdacontent 
337 |b c  |2 rdamedia 
338 |b cr  |2 rdacarrier 
650 0 7 |a Online-Marketing  |0 (DE-588)7706419-7  |2 gnd  |9 rswk-swf 
650 0 7 |a Marketingstrategie  |0 (DE-588)4120697-6  |2 gnd  |9 rswk-swf 
650 0 7 |a Marketingkonzept  |0 (DE-588)4120696-4  |2 gnd  |9 rswk-swf 
650 0 7 |a Marketing  |0 (DE-588)4037589-4  |2 gnd  |9 rswk-swf 
689 0 0 |a Marketingstrategie  |0 (DE-588)4120697-6  |D s 
689 0 1 |a Marketingkonzept  |0 (DE-588)4120696-4  |D s 
689 0 2 |a Online-Marketing  |0 (DE-588)7706419-7  |D s 
689 0 |5 DE-604 
689 1 0 |a Marketing  |0 (DE-588)4037589-4  |D s 
689 1 1 |a Marketingkonzept  |0 (DE-588)4120696-4  |D s 
689 1 |5 DE-604 
700 1 |a Wilson, Hugh  |d 1962-  |e Verfasser  |0 (DE-588)133264769  |4 aut 
700 1 |a Chaffey, Dave  |d 1963-  |e Verfasser  |0 (DE-588)131879537  |4 aut 
776 0 8 |i Erscheint auch als  |n Online-Ausgabe, ePub  |z 9781394187300 
776 0 8 |i Erscheint auch als  |n Druck-Ausgabe, Paperback  |z 9781394177103 
912 |a ZDB-30-PQE 
943 1 |a oai:aleph.bib-bvb.de:BVB01-034988289 
966 e |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=31227193  |l DE-1050  |p ZDB-30-PQE  |q FHD01_PQE_Kauf  |x Aggregator  |3 Volltext 
966 e |u https://ebookcentral.proquest.com/lib/ubei-in/detail.action?docID=31227193  |l DE-945  |p ZDB-30-PQE  |x Aggregator  |3 Volltext 

Datensatz im Suchindex

_version_ 1819316184729780227
any_adam_object
author McDonald, Malcolm 1938-
Wilson, Hugh 1962-
Chaffey, Dave 1963-
author_GND (DE-588)118107585
(DE-588)133264769
(DE-588)131879537
author_facet McDonald, Malcolm 1938-
Wilson, Hugh 1962-
Chaffey, Dave 1963-
author_role aut
aut
aut
author_sort McDonald, Malcolm 1938-
author_variant m m mm
h w hw
d c dc
building Verbundindex
bvnumber BV049644730
classification_rvk QP 600
QP 610
QP 612
collection ZDB-30-PQE
ctrlnum (OCoLC)1429569477
(DE-599)BVBBV049644730
discipline Wirtschaftswissenschaften
edition Ninth edition
format Electronic
eBook
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02165nam a2200517 c 4500</leader><controlfield tag="001">BV049644730</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240523 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240410s2024 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394187317</subfield><subfield code="9">9781394187317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1429569477</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049644730</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 610</subfield><subfield code="0">(DE-625)141907:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118107585</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing plans</subfield><subfield code="b">profitable strategies in the digital age</subfield><subfield code="c">Malcolm McDonald, Hugh Wilson, Dave Chaffey</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Ninth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 638 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wilson, Hugh</subfield><subfield code="d">1962-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133264769</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chaffey, Dave</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131879537</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, ePub</subfield><subfield code="z">9781394187300</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">9781394177103</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034988289</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=31227193</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/ubei-in/detail.action?docID=31227193</subfield><subfield code="l">DE-945</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id DE-604.BV049644730
illustrated Not Illustrated
indexdate 2024-12-24T10:11:52Z
institution BVB
isbn 9781394187317
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-034988289
oclc_num 1429569477
open_access_boolean
owner DE-1050
DE-945
owner_facet DE-1050
DE-945
physical 1 Online-Ressource (xiv, 638 Seiten)
psigel ZDB-30-PQE
ZDB-30-PQE FHD01_PQE_Kauf
publishDate 2024
publishDateSearch 2024
publishDateSort 2024
publisher Wiley
record_format marc
spelling McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut
Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey
Ninth edition
Hoboken, NJ Wiley 2024
1 Online-Ressource (xiv, 638 Seiten)
txt rdacontent
c rdamedia
cr rdacarrier
Online-Marketing (DE-588)7706419-7 gnd rswk-swf
Marketingstrategie (DE-588)4120697-6 gnd rswk-swf
Marketingkonzept (DE-588)4120696-4 gnd rswk-swf
Marketing (DE-588)4037589-4 gnd rswk-swf
Marketingstrategie (DE-588)4120697-6 s
Marketingkonzept (DE-588)4120696-4 s
Online-Marketing (DE-588)7706419-7 s
DE-604
Marketing (DE-588)4037589-4 s
Wilson, Hugh 1962- Verfasser (DE-588)133264769 aut
Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut
Erscheint auch als Online-Ausgabe, ePub 9781394187300
Erscheint auch als Druck-Ausgabe, Paperback 9781394177103
spellingShingle McDonald, Malcolm 1938-
Wilson, Hugh 1962-
Chaffey, Dave 1963-
Marketing plans profitable strategies in the digital age
Online-Marketing (DE-588)7706419-7 gnd
Marketingstrategie (DE-588)4120697-6 gnd
Marketingkonzept (DE-588)4120696-4 gnd
Marketing (DE-588)4037589-4 gnd
subject_GND (DE-588)7706419-7
(DE-588)4120697-6
(DE-588)4120696-4
(DE-588)4037589-4
title Marketing plans profitable strategies in the digital age
title_auth Marketing plans profitable strategies in the digital age
title_exact_search Marketing plans profitable strategies in the digital age
title_full Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey
title_fullStr Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey
title_full_unstemmed Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey
title_short Marketing plans
title_sort marketing plans profitable strategies in the digital age
title_sub profitable strategies in the digital age
topic Online-Marketing (DE-588)7706419-7 gnd
Marketingstrategie (DE-588)4120697-6 gnd
Marketingkonzept (DE-588)4120696-4 gnd
Marketing (DE-588)4037589-4 gnd
topic_facet Online-Marketing
Marketingstrategie
Marketingkonzept
Marketing
work_keys_str_mv AT mcdonaldmalcolm marketingplansprofitablestrategiesinthedigitalage
AT wilsonhugh marketingplansprofitablestrategiesinthedigitalage
AT chaffeydave marketingplansprofitablestrategiesinthedigitalage