Marketing plans profitable strategies in the digital age
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Hauptverfasser: | , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
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Hoboken, NJ
Wiley
2024
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Ausgabe: | Ninth edition |
Schlagworte: | |
Online-Zugang: | DE-1050 DE-945 |
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700 | 1 | |a Wilson, Hugh |d 1962- |e Verfasser |0 (DE-588)133264769 |4 aut | |
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Datensatz im Suchindex
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any_adam_object | |
author | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- |
author_GND | (DE-588)118107585 (DE-588)133264769 (DE-588)131879537 |
author_facet | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- |
author_role | aut aut aut |
author_sort | McDonald, Malcolm 1938- |
author_variant | m m mm h w hw d c dc |
building | Verbundindex |
bvnumber | BV049644730 |
classification_rvk | QP 600 QP 610 QP 612 |
collection | ZDB-30-PQE |
ctrlnum | (OCoLC)1429569477 (DE-599)BVBBV049644730 |
discipline | Wirtschaftswissenschaften |
edition | Ninth edition |
format | Electronic eBook |
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id | DE-604.BV049644730 |
illustrated | Not Illustrated |
indexdate | 2024-12-24T10:11:52Z |
institution | BVB |
isbn | 9781394187317 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034988289 |
oclc_num | 1429569477 |
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owner_facet | DE-1050 DE-945 |
physical | 1 Online-Ressource (xiv, 638 Seiten) |
psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
publishDate | 2024 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | Wiley |
record_format | marc |
spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey Ninth edition Hoboken, NJ Wiley 2024 1 Online-Ressource (xiv, 638 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Marketingkonzept (DE-588)4120696-4 s Online-Marketing (DE-588)7706419-7 s DE-604 Marketing (DE-588)4037589-4 s Wilson, Hugh 1962- Verfasser (DE-588)133264769 aut Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut Erscheint auch als Online-Ausgabe, ePub 9781394187300 Erscheint auch als Druck-Ausgabe, Paperback 9781394177103 |
spellingShingle | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- Marketing plans profitable strategies in the digital age Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)7706419-7 (DE-588)4120697-6 (DE-588)4120696-4 (DE-588)4037589-4 |
title | Marketing plans profitable strategies in the digital age |
title_auth | Marketing plans profitable strategies in the digital age |
title_exact_search | Marketing plans profitable strategies in the digital age |
title_full | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
title_fullStr | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
title_full_unstemmed | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
title_short | Marketing plans |
title_sort | marketing plans profitable strategies in the digital age |
title_sub | profitable strategies in the digital age |
topic | Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Online-Marketing Marketingstrategie Marketingkonzept Marketing |
work_keys_str_mv | AT mcdonaldmalcolm marketingplansprofitablestrategiesinthedigitalage AT wilsonhugh marketingplansprofitablestrategiesinthedigitalage AT chaffeydave marketingplansprofitablestrategiesinthedigitalage |