Contemporary approaches of digital marketing and the role of machine intelligence
"Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and b...
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| Weitere Verfasser: | , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA, USA
IGI Global, Business Science Reference
[2023]
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| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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| Online-Zugang: | Inhaltsverzeichnis |
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