Comedy, cameos, and campaign communication leveraging entertainment media to win elections and advance policy

The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process -- Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign -- From Daytime Talk to Late-Night Punchlines: Campaign Strategy and Soft News -- Sitcoms and Satire: The Art of the Politi...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Turcotte, Jason (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, NY Routledge, 2024
Ausgabe:	First edition.
Schriftenreihe:	Routledge studies in media, communication, and politics 23
Schlagworte:	Political campaigns Communication in politics Mass media / Political aspects Television broadcasting of news Television programs / Political aspects Political participation SOCIAL SCIENCE / Media Studies
Online-Zugang:	FUB
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