Sustainable marketing, branding, and reputation management strategies for a greener future
"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such...
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| Hauptverfasser: | , , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1102 DE-1050 DE-898 DE-706 URL des Erstveröffentlichers |
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| id | DE-604.BV049513288 |
| illustrated | Illustrated |
| indexdate | 2025-01-03T09:07:47Z |
| institution | BVB |
| isbn | 9798369300206 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034859294 |
| oclc_num | 1422498215 |
| open_access_boolean | |
| owner | DE-1102 DE-898 DE-BY-UBR DE-1050 DE-706 |
| owner_facet | DE-1102 DE-898 DE-BY-UBR DE-1050 DE-706 |
| physical | 1 Online-Ressource Illustrationen |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-1-IGE FAN_PDA_IGE_Kauf ZDB-98-IGB FHR_PDA_IGB_Kauf |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) Premier reference source |
| spelling | Masengu, Reason 1982- Verfasser (DE-588)130758179X aut Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) Hershey, PA IGI Global [2023] © 2023 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) Premier reference source "The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"-- Green marketing Marketing / Social aspects Branding (Marketing) / Environmental aspects Sustainable development Marketing vert Marketing / Aspect social Stratégie de marque / Aspect de l'environnement Développement durable sustainable development Bigirimana, Stanislas Verfasser (DE-588)1014150175 aut Chiwaridzo, Option Takunda Verfasser (DE-588)1307589820 aut Bensson, Ruzive Verfasser aut Blossom, Christina Verfasser aut Erscheint auch als Druck-Ausgabe 979-8-3693-0019-0 https://doi.org/10.4018/979-8-3693-0019-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Masengu, Reason 1982- Bigirimana, Stanislas Chiwaridzo, Option Takunda Bensson, Ruzive Blossom, Christina Sustainable marketing, branding, and reputation management strategies for a greener future |
| title | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_auth | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_exact_search | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_full | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_fullStr | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_full_unstemmed | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_short | Sustainable marketing, branding, and reputation management |
| title_sort | sustainable marketing branding and reputation management strategies for a greener future |
| title_sub | strategies for a greener future |
| url | https://doi.org/10.4018/979-8-3693-0019-0 |
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