Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming
The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2023
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| Ausgabe: | 1st ed |
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| Online-Zugang: | DE-2070s |
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Datensatz im Suchindex
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| author | Stefko, Róbert |
| author_facet | Stefko, Róbert |
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| author_sort | Stefko, Róbert |
| author_variant | r s rs |
| building | Verbundindex |
| bvnumber | BV049294084 |
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049294084 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-27T13:59:09Z |
| institution | BVB |
| isbn | 9783631897874 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034555435 |
| oclc_num | 1401201593 |
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| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (172 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| record_format | marc |
| spelling | Stefko, Róbert Verfasser aut Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming 1st ed Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2023 ©2023 1 Online-Ressource (172 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved Unternehmerverhalten (DE-588)4138990-6 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neurolinguistisches Programmieren (DE-588)4192909-3 gnd rswk-swf Neurolinguistisches Programmieren (DE-588)4192909-3 s Neuromarketing (DE-588)7601901-9 s Unternehmerverhalten (DE-588)4138990-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Birknerová, Zuzana Sonstige oth Erscheint auch als Druck-Ausgabe Stefko, Róbert Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,c2023 9783631897867 |
| spellingShingle | Stefko, Róbert Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming Unternehmerverhalten (DE-588)4138990-6 gnd Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neurolinguistisches Programmieren (DE-588)4192909-3 gnd |
| subject_GND | (DE-588)4138990-6 (DE-588)7601901-9 (DE-588)4062644-1 (DE-588)4192909-3 |
| title | Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming |
| title_auth | Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming |
| title_exact_search | Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming |
| title_full | Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming |
| title_fullStr | Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming |
| title_full_unstemmed | Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming |
| title_short | Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming |
| title_sort | neuromarketing attributes in the contex of determinants of business behavior and neurolinguistic programming |
| topic | Unternehmerverhalten (DE-588)4138990-6 gnd Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neurolinguistisches Programmieren (DE-588)4192909-3 gnd |
| topic_facet | Unternehmerverhalten Neuromarketing Verbraucherverhalten Neurolinguistisches Programmieren |
| work_keys_str_mv | AT stefkorobert neuromarketingattributesinthecontexofdeterminantsofbusinessbehaviorandneurolinguisticprogramming AT birknerovazuzana neuromarketingattributesinthecontexofdeterminantsofbusinessbehaviorandneurolinguisticprogramming |