Enhancing customer engagement through location-based marketing
Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented loca...
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| Weitere Verfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-83 DE-91 DE-706 DE-1050 URL des Erstveröffentlichers |
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| 245 | 1 | 0 | |a Enhancing customer engagement through location-based marketing |c Amandeep Singh, Amit Mittal, Murat Unanoglu |
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| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 520 | |a Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Customer services |x Management | |
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| 650 | 4 | |a Cell phone advertising | |
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| id | DE-604.BV048933917 |
| illustrated | Illustrated |
| indexdate | 2025-01-03T08:40:41Z |
| institution | BVB |
| isbn | 9781668481790 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034197812 |
| oclc_num | 1379384865 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-83 DE-898 DE-BY-UBR DE-706 DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-83 DE-898 DE-BY-UBR DE-706 DE-1050 |
| physical | 1 Online-Ressource (xxv, 300 Seiten) Illustrationen, Diagramme |
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| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Enhancing customer engagement through location-based marketing Customer relations Customer services Management Internet marketing Cell phone advertising |
| subject_GND | (DE-588)4143413-4 |
| title | Enhancing customer engagement through location-based marketing |
| title_auth | Enhancing customer engagement through location-based marketing |
| title_exact_search | Enhancing customer engagement through location-based marketing |
| title_full | Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu |
| title_fullStr | Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu |
| title_full_unstemmed | Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu |
| title_short | Enhancing customer engagement through location-based marketing |
| title_sort | enhancing customer engagement through location based marketing |
| topic | Customer relations Customer services Management Internet marketing Cell phone advertising |
| topic_facet | Customer relations Customer services Management Internet marketing Cell phone advertising Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-6684-8177-6 |
| work_keys_str_mv | AT amandeepsingh enhancingcustomerengagementthroughlocationbasedmarketing AT mittalamit enhancingcustomerengagementthroughlocationbasedmarketing AT unanoglumurat enhancingcustomerengagementthroughlocationbasedmarketing |