Marketing and the customer value chain integrating marketing and supply chain management
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections a...
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| Hauptverfasser: | , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
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| Schlagworte: | |
| Online-Zugang: | DE-863 DE-862 |
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