Brand New China Advertising, Media, and Commercial Culture
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, MA
Harvard University Press
[2009]
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| Online-Zugang: | DE-1043 DE-1046 DE-1046 DE-1047 DE-858 DE-Aug4 DE-859 DE-860 DE-860 DE-473 DE-739 URL des Erstveröffentlichers |
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Datensatz im Suchindex
| _version_ | 1819311872475660289 |
|---|---|
| any_adam_object | |
| author | Wang, Jing |
| author_facet | Wang, Jing |
| author_role | aut |
| author_sort | Wang, Jing |
| author_variant | j w jw |
| building | Verbundindex |
| bvnumber | BV047666716 |
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| dewey-full | 659.10951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10951 |
| dewey-search | 659.10951 |
| dewey-sort | 3659.10951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| doi_str_mv | 10.4159/9780674044821 |
| format | Electronic eBook |
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV047666716 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T09:03:24Z |
| institution | BVB |
| isbn | 9780674044821 0674044827 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033051436 |
| oclc_num | 432671594 |
| open_access_boolean | |
| owner | DE-1046 DE-1043 DE-858 DE-Aug4 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1047 |
| owner_facet | DE-1046 DE-1043 DE-858 DE-Aug4 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1047 |
| physical | 1 online resource (432 pages) |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Harvard University Press |
| record_format | marc |
| spelling | Wang, Jing Verfasser aut Brand New China Advertising, Media, and Commercial Culture Jing Wang Cambridge, MA Harvard University Press [2009] © 2010 1 online resource (432 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system In English BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising China Brand name products China Marketing China Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Markenartikel (DE-588)4037584-5 s Marketing (DE-588)4037589-4 s Werbepsychologie (DE-588)4140889-5 s DE-604 Werbung (DE-588)4065541-6 s Werbewirkung (DE-588)4189647-6 s https://doi.org/10.4159/9780674044821?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Wang, Jing Brand New China Advertising, Media, and Commercial Culture BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising China Brand name products China Marketing China Markenartikel (DE-588)4037584-5 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4140889-5 (DE-588)4189647-6 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4009937-4 |
| title | Brand New China Advertising, Media, and Commercial Culture |
| title_auth | Brand New China Advertising, Media, and Commercial Culture |
| title_exact_search | Brand New China Advertising, Media, and Commercial Culture |
| title_full | Brand New China Advertising, Media, and Commercial Culture Jing Wang |
| title_fullStr | Brand New China Advertising, Media, and Commercial Culture Jing Wang |
| title_full_unstemmed | Brand New China Advertising, Media, and Commercial Culture Jing Wang |
| title_short | Brand New China |
| title_sort | brand new china advertising media and commercial culture |
| title_sub | Advertising, Media, and Commercial Culture |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising China Brand name products China Marketing China Markenartikel (DE-588)4037584-5 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising China Brand name products China Marketing China Markenartikel Werbepsychologie Werbewirkung Marketing Werbung China |
| url | https://doi.org/10.4159/9780674044821?locatt=mode:legacy |
| work_keys_str_mv | AT wangjing brandnewchinaadvertisingmediaandcommercialculture |