Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette
"In the 1930s, menthols were 3% of the smoking market but by the 1970s, they accounted for a quarter and climbing. What explains this rise? Moreover, how did it happen that early into the new millennium an estimated 75% of Black smokers, compared to 30% of white smokers, chose menthol brands? P...
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| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047639470 | ||
| 003 | DE-604 | ||
| 005 | 20220204 | ||
| 007 | t| | ||
| 008 | 211214s2021 xx a||| b||| 00||| eng d | ||
| 020 | |a 9780226794136 |c hbk. |9 978-0-22679413-6 | ||
| 035 | |a (OCoLC)1235901895 | ||
| 035 | |a (DE-599)BVBBV047639470 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-578 | ||
| 082 | 0 | |a 338.47679730973 |2 23 | |
| 100 | 1 | |a Wailoo, Keith |d 1962- |e Verfasser |0 (DE-588)142841773 |4 aut | |
| 245 | 1 | 0 | |a Pushing cool |b big tobacco, racial marketing, and the untold story of the menthol cigarette |c Keith Wailoo |
| 264 | 1 | |a Chicago |b University of Chicago Press |c 2021 | |
| 300 | |a xiv, 396 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliograhical references and index | ||
| 505 | 8 | |a Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste | |
| 520 | 3 | |a "In the 1930s, menthols were 3% of the smoking market but by the 1970s, they accounted for a quarter and climbing. What explains this rise? Moreover, how did it happen that early into the new millennium an estimated 75% of Black smokers, compared to 30% of white smokers, chose menthol brands? Pushing Cool covers the contentious history of the menthol cigarette. It is a story steeped in racial and gendered marketing and revealing of the "endless inventiveness of capitalism." This is the first book to tell the menthol story, and in doing so illuminates broader stories of race, gender, consumerism, and the (scientific?) shaping of preferences and tastes by business in modern America. Pushing Cool dives deep into the ways in which systemic disparities across race are fostered by targeted consumer marketing, among other things. Ten years ago, when Congress banned flavored cigarettes as illegitimate enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Although menthol smoking first emerged in the twentieth century having little to do with race, today Black smokers overwhelmingly smoke menthol brands such as Kool, Salem, and Newport, and calls to prohibit their circulation hinge on a history of the industry's targeted racial marketing. But menthols escaped the ban and remain legal largely because of the effort of several powerful Black Congressmen. To ban menthols, they insisted, was discriminatory against Black preferences. In five chapters spanning a century, Pushing Cool reveals how this story of Black affinity with menthol was crafted-how tobacco companies, social researchers, and marketers, as well as Black lawmakers and civic groups like the NAACP, helped the industry create a powerful narrative that has withstood efforts to ban menthol smoking to this day"-- | |
| 653 | 0 | |a Menthol cigarettes / United States / History / 20th century | |
| 653 | 0 | |a African Americans / Tobacco use / History / 20th century | |
| 653 | 0 | |a Menthol cigarettes / United States / Marketing | |
| 653 | 0 | |a Target marketing / United States | |
| 653 | 0 | |a African American consumers | |
| 653 | 0 | |a Consumers' preferences / United States | |
| 653 | 0 | |a Menthol cigarettes | |
| 653 | 0 | |a African American consumers | |
| 653 | 0 | |a Consumers' preferences | |
| 653 | 0 | |a Target marketing | |
| 653 | 2 | |a United States | |
| 653 | 4 | |a 1900-1999 | |
| 653 | 6 | |a History | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9780226794273 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033023690 | |
Datensatz im Suchindex
| _version_ | 1819311795006865408 |
|---|---|
| any_adam_object | |
| author | Wailoo, Keith 1962- |
| author_GND | (DE-588)142841773 |
| author_facet | Wailoo, Keith 1962- |
| author_role | aut |
| author_sort | Wailoo, Keith 1962- |
| author_variant | k w kw |
| building | Verbundindex |
| bvnumber | BV047639470 |
| contents | Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste |
| ctrlnum | (OCoLC)1235901895 (DE-599)BVBBV047639470 |
| dewey-full | 338.47679730973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47679730973 |
| dewey-search | 338.47679730973 |
| dewey-sort | 3338.47679730973 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047639470 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T09:02:12Z |
| institution | BVB |
| isbn | 9780226794136 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033023690 |
| oclc_num | 1235901895 |
| open_access_boolean | |
| owner | DE-188 DE-578 |
| owner_facet | DE-188 DE-578 |
| physical | xiv, 396 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | University of Chicago Press |
| record_format | marc |
| spelling | Wailoo, Keith 1962- Verfasser (DE-588)142841773 aut Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette Keith Wailoo Chicago University of Chicago Press 2021 xiv, 396 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliograhical references and index Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste "In the 1930s, menthols were 3% of the smoking market but by the 1970s, they accounted for a quarter and climbing. What explains this rise? Moreover, how did it happen that early into the new millennium an estimated 75% of Black smokers, compared to 30% of white smokers, chose menthol brands? Pushing Cool covers the contentious history of the menthol cigarette. It is a story steeped in racial and gendered marketing and revealing of the "endless inventiveness of capitalism." This is the first book to tell the menthol story, and in doing so illuminates broader stories of race, gender, consumerism, and the (scientific?) shaping of preferences and tastes by business in modern America. Pushing Cool dives deep into the ways in which systemic disparities across race are fostered by targeted consumer marketing, among other things. Ten years ago, when Congress banned flavored cigarettes as illegitimate enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Although menthol smoking first emerged in the twentieth century having little to do with race, today Black smokers overwhelmingly smoke menthol brands such as Kool, Salem, and Newport, and calls to prohibit their circulation hinge on a history of the industry's targeted racial marketing. But menthols escaped the ban and remain legal largely because of the effort of several powerful Black Congressmen. To ban menthols, they insisted, was discriminatory against Black preferences. In five chapters spanning a century, Pushing Cool reveals how this story of Black affinity with menthol was crafted-how tobacco companies, social researchers, and marketers, as well as Black lawmakers and civic groups like the NAACP, helped the industry create a powerful narrative that has withstood efforts to ban menthol smoking to this day"-- Menthol cigarettes / United States / History / 20th century African Americans / Tobacco use / History / 20th century Menthol cigarettes / United States / Marketing Target marketing / United States African American consumers Consumers' preferences / United States Menthol cigarettes Consumers' preferences Target marketing United States 1900-1999 History Erscheint auch als Online-Ausgabe 9780226794273 |
| spellingShingle | Wailoo, Keith 1962- Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste |
| title | Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette |
| title_auth | Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette |
| title_exact_search | Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette |
| title_full | Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette Keith Wailoo |
| title_fullStr | Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette Keith Wailoo |
| title_full_unstemmed | Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette Keith Wailoo |
| title_short | Pushing cool |
| title_sort | pushing cool big tobacco racial marketing and the untold story of the menthol cigarette |
| title_sub | big tobacco, racial marketing, and the untold story of the menthol cigarette |
| work_keys_str_mv | AT wailookeith pushingcoolbigtobaccoracialmarketingandtheuntoldstoryofthementholcigarette |