Pushing cool big tobacco, racial marketing, and the untold story of the menthol cigarette

"In the 1930s, menthols were 3% of the smoking market but by the 1970s, they accounted for a quarter and climbing. What explains this rise? Moreover, how did it happen that early into the new millennium an estimated 75% of Black smokers, compared to 30% of white smokers, chose menthol brands? P...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Wailoo, Keith 1962- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Chicago University of Chicago Press 2021
Schlagworte:	Menthol cigarettes / United States / History / 20th century African Americans / Tobacco use / History / 20th century Menthol cigarettes / United States / Marketing Target marketing / United States African American consumers Consumers' preferences / United States Menthol cigarettes Consumers' preferences Target marketing United States 1900-1999 History
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