Developing successful global strategies for marketing luxury brands
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumer...
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| Weitere Verfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2021]
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-706 DE-573 DE-1050 DE-1049 DE-83 URL des Erstveröffentlichers |
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