Employer branding for competitive advantage models and implementation strategies
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the p...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton ; London ; New York
CRC Press
2021
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| Ausgabe: | First edition |
| Schriftenreihe: | Information technology, management and operations research practices
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