Employer branding for competitive advantage models and implementation strategies
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the p...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton ; London ; New York
CRC Press
2021
|
| Ausgabe: | First edition |
| Schriftenreihe: | Information technology, management and operations research practices
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| 300 | |a xvii, 203 Seiten |c Breite 156 mm, Hoehe 234 mm | ||
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| 490 | 0 | |a Information technology, management and operations research practices | |
| 520 | |a This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students | ||
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Datensatz im Suchindex
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| id | DE-604.BV047514644 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:22:54Z |
| indexdate | 2024-07-10T09:14:11Z |
| institution | BVB |
| isbn | 9780367650964 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032915438 |
| oclc_num | 1226554399 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xvii, 203 Seiten Breite 156 mm, Hoehe 234 mm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | CRC Press |
| record_format | marc |
| series2 | Information technology, management and operations research practices |
| spelling | Rana, Geeta Verfasser (DE-588)1245655027 aut Employer branding for competitive advantage models and implementation strategies edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma First edition Boca Raton ; London ; New York CRC Press 2021 xvii, 203 Seiten Breite 156 mm, Hoehe 234 mm txt rdacontent n rdamedia nc rdacarrier Information technology, management and operations research practices This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students Motivation (DE-588)4040364-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mitarbeiter (DE-588)4120744-0 gnd rswk-swf Personalimage (DE-588)4379851-2 gnd rswk-swf Personalimage (DE-588)4379851-2 s DE-604 Markenpolitik (DE-588)4144679-3 s Mitarbeiter (DE-588)4120744-0 s Motivation (DE-588)4040364-6 s Agarwal, Shivani Sonstige (DE-588)1245655434 oth Sharma, Ravindra 1944- Sonstige (DE-588)1146285329 oth Erscheint auch als Online-Ausgabe 9781003127826 |
| spellingShingle | Rana, Geeta Employer branding for competitive advantage models and implementation strategies Motivation (DE-588)4040364-6 gnd Markenpolitik (DE-588)4144679-3 gnd Mitarbeiter (DE-588)4120744-0 gnd Personalimage (DE-588)4379851-2 gnd |
| subject_GND | (DE-588)4040364-6 (DE-588)4144679-3 (DE-588)4120744-0 (DE-588)4379851-2 |
| title | Employer branding for competitive advantage models and implementation strategies |
| title_auth | Employer branding for competitive advantage models and implementation strategies |
| title_exact_search | Employer branding for competitive advantage models and implementation strategies |
| title_exact_search_txtP | Employer branding for competitive advantage models and implementation strategies |
| title_full | Employer branding for competitive advantage models and implementation strategies edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma |
| title_fullStr | Employer branding for competitive advantage models and implementation strategies edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma |
| title_full_unstemmed | Employer branding for competitive advantage models and implementation strategies edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma |
| title_short | Employer branding for competitive advantage |
| title_sort | employer branding for competitive advantage models and implementation strategies |
| title_sub | models and implementation strategies |
| topic | Motivation (DE-588)4040364-6 gnd Markenpolitik (DE-588)4144679-3 gnd Mitarbeiter (DE-588)4120744-0 gnd Personalimage (DE-588)4379851-2 gnd |
| topic_facet | Motivation Markenpolitik Mitarbeiter Personalimage |
| work_keys_str_mv | AT ranageeta employerbrandingforcompetitiveadvantagemodelsandimplementationstrategies AT agarwalshivani employerbrandingforcompetitiveadvantagemodelsandimplementationstrategies AT sharmaravindra employerbrandingforcompetitiveadvantagemodelsandimplementationstrategies |