In search for the soul of international business
Part I. On touching the good soul -- 1. The soul and the curative marketing concept -- 2. Freedom and globalization: simultaneously possible (with Valbona Zeneli) -- 3. Why international marketing strengthens freedom -- 4. Culture awareness matters -- 5. From body to soul: United Airlines to Volkswa...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2019
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| Ausgabe: | First edition |
| Schriftenreihe: | International business collection
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| Schlagworte: | |
| Online-Zugang: | FHN01 UBY01 URL des Erstveröffentlichers |
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| 100 | 1 | |a Czinkota, Michael R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a In search for the soul of international business |c Michael R. Czinkota |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2019 | |
| 300 | |a 1 Online-Ressource (xxvi, 133 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a International business collection | |
| 500 | |a Includes bibliographical references (pages 127-129) and index | ||
| 520 | |a Part I. On touching the good soul -- 1. The soul and the curative marketing concept -- 2. Freedom and globalization: simultaneously possible (with Valbona Zeneli) -- 3. Why international marketing strengthens freedom -- 4. Culture awareness matters -- 5. From body to soul: United Airlines to Volkswagen engines -- 6. St. Valentine's day, more than dates and roses -- 7. For marketing, Christmas is a growing global phenomenon -- 8. The impact of trust bridges on business (with Courtlyn Cook) -- Part II. On the new world -- 9. The soul: where modern society fails -- 10. New world, new policy -- 11. Brexit and the United States -- 12. Dumping penalties: give to Caesar what you owe to Caesar -- 13. What do I owe ya? -- 14. How psychic distance impacts trade -- 15. What art tells us about the global economy -- 16. How tax cuts help U.S. companies to go abroad -- 17. Buy American, hire American -- 18. Entrepreneurial money produces residency permits -- | ||
| 520 | |a Part III. On terrorism and its impact on international business and trade -- 19. Marketing across borders under conditions of terrorism (with Valbona Zeneli and Gary Knight) -- 20. Time to limit the pay-off for terrorists (with Valbona Zeneli and Gary Knight) -- 21. Search for corporate effects of terrorism (with Valbona Zeneli and Gary Knight) -- 22. Does terrorism cause poverty? Or the reverse? (with Valbona Zeneli and Gary Knight) -- 23. The international supplier conundrum (with Valbona Zeneli and Gary Knight) -- 24. Future research on and preparation for terrorism (with Valbona Zeneli and Gary Knight) -- 25. Let the body catch up with the soul -- Part IV. On trade and its future -- 26. Great things can happen, and not just for America -- 27. Tariffs can be useful -- 28. Free trade zones and counterfeit goods -- 29. From Rome to Geneva: on the significance of trade -- 30. The case for Cuban engagement -- 31. Balance trade by boosting exports through government promotion -- | ||
| 520 | |a 32. Needed: a new national export policy -- 33. The United States and the United Kingdom must face new work challenges with new policies -- 34. Global medical tourism (with Nittaya Wongtada) -- 35. Letting the soul lead the way -- Sources -- Index | ||
| 650 | 4 | |a International trade | |
| 650 | 4 | |a International business enterprises | |
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Datensatz im Suchindex
| _version_ | 1804182264328749056 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Czinkota, Michael R. |
| author_facet | Czinkota, Michael R. |
| author_role | aut |
| author_sort | Czinkota, Michael R. |
| author_variant | m r c mr mrc |
| building | Verbundindex |
| bvnumber | BV047177459 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)9781949443127 (OCoLC)1062727476 (DE-599)BVBBV047177459 |
| dewey-full | 382 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 382 - International commerce (Foreign trade) |
| dewey-raw | 382 |
| dewey-search | 382 |
| dewey-sort | 3382 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV047177459 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:44:55Z |
| indexdate | 2024-07-10T09:04:47Z |
| institution | BVB |
| isbn | 9781949443127 9781949443110 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032582814 |
| oclc_num | 1062727476 |
| open_access_boolean | |
| owner | DE-92 DE-706 |
| owner_facet | DE-92 DE-706 |
| physical | 1 Online-Ressource (xxvi, 133 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | International business collection |
| spelling | Czinkota, Michael R. Verfasser aut In search for the soul of international business Michael R. Czinkota First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2019 1 Online-Ressource (xxvi, 133 pages) txt rdacontent c rdamedia cr rdacarrier International business collection Includes bibliographical references (pages 127-129) and index Part I. On touching the good soul -- 1. The soul and the curative marketing concept -- 2. Freedom and globalization: simultaneously possible (with Valbona Zeneli) -- 3. Why international marketing strengthens freedom -- 4. Culture awareness matters -- 5. From body to soul: United Airlines to Volkswagen engines -- 6. St. Valentine's day, more than dates and roses -- 7. For marketing, Christmas is a growing global phenomenon -- 8. The impact of trust bridges on business (with Courtlyn Cook) -- Part II. On the new world -- 9. The soul: where modern society fails -- 10. New world, new policy -- 11. Brexit and the United States -- 12. Dumping penalties: give to Caesar what you owe to Caesar -- 13. What do I owe ya? -- 14. How psychic distance impacts trade -- 15. What art tells us about the global economy -- 16. How tax cuts help U.S. companies to go abroad -- 17. Buy American, hire American -- 18. Entrepreneurial money produces residency permits -- Part III. On terrorism and its impact on international business and trade -- 19. Marketing across borders under conditions of terrorism (with Valbona Zeneli and Gary Knight) -- 20. Time to limit the pay-off for terrorists (with Valbona Zeneli and Gary Knight) -- 21. Search for corporate effects of terrorism (with Valbona Zeneli and Gary Knight) -- 22. Does terrorism cause poverty? Or the reverse? (with Valbona Zeneli and Gary Knight) -- 23. The international supplier conundrum (with Valbona Zeneli and Gary Knight) -- 24. Future research on and preparation for terrorism (with Valbona Zeneli and Gary Knight) -- 25. Let the body catch up with the soul -- Part IV. On trade and its future -- 26. Great things can happen, and not just for America -- 27. Tariffs can be useful -- 28. Free trade zones and counterfeit goods -- 29. From Rome to Geneva: on the significance of trade -- 30. The case for Cuban engagement -- 31. Balance trade by boosting exports through government promotion -- 32. Needed: a new national export policy -- 33. The United States and the United Kingdom must face new work challenges with new policies -- 34. Global medical tourism (with Nittaya Wongtada) -- 35. Letting the soul lead the way -- Sources -- Index International trade International business enterprises Erscheint auch als Druck-Ausgabe 9781949443110 https://portal.igpublish.com/iglibrary/search/BEPB0000812.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Czinkota, Michael R. In search for the soul of international business International trade International business enterprises |
| title | In search for the soul of international business |
| title_auth | In search for the soul of international business |
| title_exact_search | In search for the soul of international business |
| title_exact_search_txtP | In search for the soul of international business |
| title_full | In search for the soul of international business Michael R. Czinkota |
| title_fullStr | In search for the soul of international business Michael R. Czinkota |
| title_full_unstemmed | In search for the soul of international business Michael R. Czinkota |
| title_short | In search for the soul of international business |
| title_sort | in search for the soul of international business |
| topic | International trade International business enterprises |
| topic_facet | International trade International business enterprises |
| url | https://portal.igpublish.com/iglibrary/search/BEPB0000812.html |
| work_keys_str_mv | AT czinkotamichaelr insearchforthesoulofinternationalbusiness |