Place brand formation and local identities
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It doe...
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Milton Park, Abingdon, Oxon
Routledge
2020
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Online-Zugang: | URL des Erstveroeffentlichers |
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