Place brand formation and local identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It doe...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Zavattaro, Staci M. 1983- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Milton Park, Abingdon, Oxon Routledge 2020
Schlagworte:	Neighborhoods Branding (Marketing) Place attachment Group identity
Online-Zugang:	URL des Erstveroeffentlichers
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