Food, wine and China
"The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This bo...
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Format: | Elektronisch E-Book |
Sprache: | English |
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Milton Park, Abingdon, Oxon
Routledge
2018
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Ausgabe: | First edition |
Schriftenreihe: | Routledge studies of gastronomy, food and drink
Routledge studies of gastronomy, food and drink |
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Online-Zugang: | URL des Erstveroeffentlichers |
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490 | 0 | |a Routledge studies of gastronomy, food and drink | |
520 | |a "The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions which underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality"-- | ||
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author2 | Pforr, Christof Phau, Ian |
author2_role | edt edt |
author2_variant | c p cp i p ip |
author_facet | Pforr, Christof Phau, Ian |
building | Verbundindex |
bvnumber | BV047011999 |
collection | ZDB-7-TFC |
ctrlnum | (ZDB-7-TFC)9781351742726 (DE-599)BVBBV047011999 |
dewey-full | 641.300951 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 641 - Food and drink |
dewey-raw | 641.300951 |
dewey-search | 641.300951 |
dewey-sort | 3641.300951 |
dewey-tens | 640 - Home and family management |
discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
discipline_str_mv | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
edition | First edition |
format | Electronic eBook |
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id | DE-604.BV047011999 |
illustrated | Not Illustrated |
index_date | 2024-07-03T15:58:11Z |
indexdate | 2024-07-10T09:00:06Z |
institution | BVB |
isbn | 9781351742726 1351742728 9781315188317 1315188317 9781351742733 1351742736 9781351742719 135174271X |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032419535 |
open_access_boolean | |
physical | 1 online resource |
psigel | ZDB-7-TFC |
publishDate | 2018 |
publishDateSearch | 2018 |
publishDateSort | 2018 |
publisher | Routledge |
record_format | marc |
series2 | Routledge studies of gastronomy, food and drink |
spelling | Food, wine and China edited by Christof Pforr and Ian Phau First edition Milton Park, Abingdon, Oxon Routledge 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge studies of gastronomy, food and drink "The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions which underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality"-- Food tourism / China Food tourism / Europe Food tourism / Pacific Area Chinese / Travel / Foreign countries Pforr, Christof edt Phau, Ian edt https://www.taylorfrancis.com/books/9781315188317 Verlag URL des Erstveroeffentlichers Volltext |
spellingShingle | Food, wine and China Food tourism / China Food tourism / Europe Food tourism / Pacific Area Chinese / Travel / Foreign countries |
title | Food, wine and China |
title_auth | Food, wine and China |
title_exact_search | Food, wine and China |
title_exact_search_txtP | Food, wine and China |
title_full | Food, wine and China edited by Christof Pforr and Ian Phau |
title_fullStr | Food, wine and China edited by Christof Pforr and Ian Phau |
title_full_unstemmed | Food, wine and China edited by Christof Pforr and Ian Phau |
title_short | Food, wine and China |
title_sort | food wine and china |
topic | Food tourism / China Food tourism / Europe Food tourism / Pacific Area Chinese / Travel / Foreign countries |
topic_facet | Food tourism / China Food tourism / Europe Food tourism / Pacific Area Chinese / Travel / Foreign countries |
url | https://www.taylorfrancis.com/books/9781315188317 |
work_keys_str_mv | AT pforrchristof foodwineandchina AT phauian foodwineandchina |