Food, wine and China

"The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This bo...

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Weitere Verfasser: Pforr, Christof (HerausgeberIn), Phau, Ian (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Milton Park, Abingdon, Oxon Routledge 2018
Ausgabe:First edition
Schriftenreihe:Routledge studies of gastronomy, food and drink
Routledge studies of gastronomy, food and drink
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Datensatz im Suchindex

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spelling Food, wine and China edited by Christof Pforr and Ian Phau
First edition
Milton Park, Abingdon, Oxon Routledge 2018
1 online resource
txt rdacontent
c rdamedia
cr rdacarrier
Routledge studies of gastronomy, food and drink
"The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions which underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality"--
Food tourism / China
Food tourism / Europe
Food tourism / Pacific Area
Chinese / Travel / Foreign countries
Pforr, Christof edt
Phau, Ian edt
https://www.taylorfrancis.com/books/9781315188317 Verlag URL des Erstveroeffentlichers Volltext
spellingShingle Food, wine and China
Food tourism / China
Food tourism / Europe
Food tourism / Pacific Area
Chinese / Travel / Foreign countries
title Food, wine and China
title_auth Food, wine and China
title_exact_search Food, wine and China
title_exact_search_txtP Food, wine and China
title_full Food, wine and China edited by Christof Pforr and Ian Phau
title_fullStr Food, wine and China edited by Christof Pforr and Ian Phau
title_full_unstemmed Food, wine and China edited by Christof Pforr and Ian Phau
title_short Food, wine and China
title_sort food wine and china
topic Food tourism / China
Food tourism / Europe
Food tourism / Pacific Area
Chinese / Travel / Foreign countries
topic_facet Food tourism / China
Food tourism / Europe
Food tourism / Pacific Area
Chinese / Travel / Foreign countries
url https://www.taylorfrancis.com/books/9781315188317
work_keys_str_mv AT pforrchristof foodwineandchina
AT phauian foodwineandchina