Strategic marketing for high technology products
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundl...
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| Format: | Buch |
| Sprache: | English |
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London
Routledge
2020
|
| Ausgabe: | first issued in paperback |
| Schriftenreihe: | Routledge studies in innovation, organizations and technology
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| Online-Zugang: | https://learning.oreilly.com/library/view/-/9781351363808 |
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| 020 | |a 9781138559288 |c hardback |9 978-1-138-55928-8 | ||
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| 100 | 1 | |a Fotiadis, Thomas |e Verfasser |0 (DE-588)1171141041 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing for high technology products |c Thomas Fotiadis |
| 250 | |a first issued in paperback | ||
| 264 | 1 | |a London |b Routledge |c 2020 | |
| 300 | |a XI, 194 Seiten |b Diagramme | ||
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| 490 | 0 | |a Routledge studies in innovation, organizations and technology | |
| 520 | 3 | |a In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9780203712924 |
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Datensatz im Suchindex
| _version_ | 1819308982847668227 |
|---|---|
| any_adam_object | |
| author | Fotiadis, Thomas |
| author_GND | (DE-588)1171141041 |
| author_facet | Fotiadis, Thomas |
| author_role | aut |
| author_sort | Fotiadis, Thomas |
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| building | Verbundindex |
| bvnumber | BV046842630 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)1193296522 (DE-599)BVBBV046842630 |
| discipline | Wirtschaftswissenschaften |
| edition | first issued in paperback |
| format | Book |
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This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9780203712924</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://learning.oreilly.com/library/view/-/9781351363808</subfield><subfield code="x">Verlag</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032251564</subfield></datafield></record></collection> |
| id | DE-604.BV046842630 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T08:17:29Z |
| institution | BVB |
| isbn | 9780367591113 9781138559288 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032251564 |
| oclc_num | 1193296522 |
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| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | XI, 194 Seiten Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in innovation, organizations and technology |
| spelling | Fotiadis, Thomas Verfasser (DE-588)1171141041 aut Strategic marketing for high technology products Thomas Fotiadis first issued in paperback London Routledge 2020 XI, 194 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge studies in innovation, organizations and technology In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results Erscheint auch als Online-Ausgabe 9780203712924 https://learning.oreilly.com/library/view/-/9781351363808 Verlag |
| spellingShingle | Fotiadis, Thomas Strategic marketing for high technology products |
| title | Strategic marketing for high technology products |
| title_auth | Strategic marketing for high technology products |
| title_exact_search | Strategic marketing for high technology products |
| title_full | Strategic marketing for high technology products Thomas Fotiadis |
| title_fullStr | Strategic marketing for high technology products Thomas Fotiadis |
| title_full_unstemmed | Strategic marketing for high technology products Thomas Fotiadis |
| title_short | Strategic marketing for high technology products |
| title_sort | strategic marketing for high technology products |
| url | https://learning.oreilly.com/library/view/-/9781351363808 |
| work_keys_str_mv | AT fotiadisthomas strategicmarketingforhightechnologyproducts |