Strategic marketing for social enterprises in Developing nations
"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterpr...
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| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2019]
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| Schlagworte: | |
| Online-Zugang: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-573 DE-83 |
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| Zusammenfassung: | "This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"-- |
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| Beschreibung: | Description based on title screen (IGI Global, viewed 07/04/2019) |
| Beschreibung: | 1 Online-Ressource (25 PDFs (xxix, 373 pages)) |
| ISBN: | 9781522578604 |