Media audience research a guide for professionals
The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social med...
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| Hauptverfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, CA
SAGE Publications, Inc.
2016
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| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveröffentlichers |
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