Political propaganda, advertising, and public relations emerging research and opportunities
"Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities" is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and p...
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| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA, USA
IGI Global
[2020]
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| Schriftenreihe: | Advances in public policy and administration book series
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| Schlagworte: | |
| Online-Zugang: | DE-12 DE-1050 DE-706 DE-83 DE-898 URL des Erstveröffentlichers |
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| Zusammenfassung: | "Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities" is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication. |
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| Beschreibung: | Samet Kavoğlu und Meryem Salar sind die Herausgeber |
| Beschreibung: | 1 Online-Ressource (x, 212 Seiten) Diagramme |
| ISBN: | 9781799817369 |
| DOI: | 10.4018/978-1-7998-1734-5 |