Advertising and promotion communicating brands

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures

Bibliographische Detailangaben

1. Verfasser:	Hackley, Christopher E. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Schlagworte:	Advertising Advertising > Social aspects Sales promotion Advertising > Brand name products
Online-Zugang:	UBY01 URL des Erstveröffentlichers
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