Dictionary of Advertising and Marketing Concepts
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strat...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Walnut Creek
Routledge
2016
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