Handbook of research on consumerism in business and marketing concepts and practices
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"..
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference, an imprint of IGI Global
[2014]
|
| Schriftenreihe: | Advances in marketing, customer relationship management and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-573 DE-1050 DE-83 URL des Erstveröffentlichers |
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| 245 | 1 | 0 | |a Handbook of research on consumerism in business and marketing |b concepts and practices |c Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| 246 | 1 | 3 | |a Consumerism in business and marketing |
| 264 | 1 | |a Hershey PA |b Business Science Reference, an imprint of IGI Global |c [2014] | |
| 264 | 4 | |c © 2014 | |
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| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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| author2 | Kaufmann, Hans Rüdiger 1958- |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045903454 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781466658813 9781466658837 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031286219 |
| oclc_num | 907049711 |
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| physical | 1 Online-Ressource (xxix, 638 Seiten) Diagramme |
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| publishDate | 2014 |
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| publisher | Business Science Reference, an imprint of IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management and e-services (AMCRMES) book series |
| spelling | Handbook of research on consumerism in business and marketing concepts and practices Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) Consumerism in business and marketing Hershey PA Business Science Reference, an imprint of IGI Global [2014] © 2014 1 Online-Ressource (xxix, 638 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management and e-services (AMCRMES) book series Literaturangaben "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior".. Consumption (Economics) Social responsibility of business Consumer behavior Customer relations Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Verbraucher (DE-588)4062632-5 s Verbraucherverhalten (DE-588)4062644-1 s Marktforschung (DE-588)4037630-8 s Corporate Social Responsibility (DE-588)7697760-2 s DE-604 Kaufmann, Hans Rüdiger 1958- (DE-588)1068897473 edt Erscheint auch als Druck-Ausgabe 978-1-4666-5880-6 Erscheint auch als Druck-Ausgabe 1-4666-5880-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on consumerism in business and marketing concepts and practices Consumption (Economics) Social responsibility of business Consumer behavior Customer relations Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4062632-5 (DE-588)4037630-8 (DE-588)4143413-4 |
| title | Handbook of research on consumerism in business and marketing concepts and practices |
| title_alt | Consumerism in business and marketing |
| title_auth | Handbook of research on consumerism in business and marketing concepts and practices |
| title_exact_search | Handbook of research on consumerism in business and marketing concepts and practices |
| title_full | Handbook of research on consumerism in business and marketing concepts and practices Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_fullStr | Handbook of research on consumerism in business and marketing concepts and practices Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_full_unstemmed | Handbook of research on consumerism in business and marketing concepts and practices Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_short | Handbook of research on consumerism in business and marketing |
| title_sort | handbook of research on consumerism in business and marketing concepts and practices |
| title_sub | concepts and practices |
| topic | Consumption (Economics) Social responsibility of business Consumer behavior Customer relations Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Consumption (Economics) Social responsibility of business Consumer behavior Customer relations Corporate Social Responsibility Marketing Verbraucherverhalten Verbraucher Marktforschung Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6 |
| work_keys_str_mv | AT kaufmannhansrudiger handbookofresearchonconsumerisminbusinessandmarketingconceptsandpractices AT kaufmannhansrudiger consumerisminbusinessandmarketing |