Handbook of research on consumerism in business and marketing concepts and practices

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"..

Bibliographische Detailangaben

Weitere Verfasser:	Kaufmann, Hans Rüdiger 1958- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA Business Science Reference, an imprint of IGI Global [2014]
Schriftenreihe:	Advances in marketing, customer relationship management and e-services (AMCRMES) book series
Schlagworte:	Consumption (Economics) Social responsibility of business Consumer behavior Customer relations Corporate Social Responsibility Marketing Verbraucherverhalten Verbraucher Marktforschung Aufsatzsammlung
Online-Zugang:	DE-706 DE-1049 DE-898 DE-573 DE-1050 DE-83 URL des Erstveröffentlichers
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