Launching new products best marketing and sales practices
1. Context of the new product launch -- 2. New product launch team leadership approach -- 3. Marketing mix: the 4 P's -- 4. Messaging, professional selling, raving fans, and customer development -- 5. Sales training, value propositions, the brand promise, pricing, legal, and ethical considerati...
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2016
|
| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
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| Schlagworte: | |
| Online-Zugang: | DE-92 DE-863 DE-862 DE-706 URL des Erstveröffentlichers |
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| 100 | 1 | |a Westman, John C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Launching new products |b best marketing and sales practices |c John Westman and Paul Sowyrda |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2016 | |
| 300 | |a Online-Ressource (xiii, 141 pages) | ||
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| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing strategy collection | |
| 500 | |a Includes bibliographical references (pages 135-136) and index | ||
| 520 | |a 1. Context of the new product launch -- 2. New product launch team leadership approach -- 3. Marketing mix: the 4 P's -- 4. Messaging, professional selling, raving fans, and customer development -- 5. Sales training, value propositions, the brand promise, pricing, legal, and ethical considerations -- 6. New product launch checklist -- Appendixes -- References -- Index | ||
| 520 | |a The goals of this book are (1) to share best practices of launching new products with professionals who want to help customers and make their company successful, and (2) to stimulate more conversations about how to successfully launch new products. The practices in this book were derived from hundreds of publications and over 60 years of experience launching over 50 new products. These practices represent the experience of its authors, and hopefully will cause other effective practices to be documented and shared. So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars, and growth rates are excellent measures. But how do you know that the launch is the best it can be? There is no endorsed standard that is used to evaluate the actions leading up to the launch, and corrective actions used during the product launch. As a result, business leaders make their own judgments and never truly know how much more successful they could have been | ||
| 650 | 4 | |a New products | |
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Datensatz im Suchindex
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| author | Westman, John C. Sowyrda, Paul |
| author_facet | Westman, John C. Sowyrda, Paul |
| author_role | aut aut |
| author_sort | Westman, John C. |
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| bvnumber | BV045876111 |
| collection | ZDB-191-BEX |
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| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045876111 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T07:29:31Z |
| institution | BVB |
| isbn | 9781606499238 9781606499221 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259329 |
| oclc_num | 930531038 |
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| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xiii, 141 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spelling | Westman, John C. Verfasser aut Launching new products best marketing and sales practices John Westman and Paul Sowyrda First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2016 Online-Ressource (xiii, 141 pages) txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Includes bibliographical references (pages 135-136) and index 1. Context of the new product launch -- 2. New product launch team leadership approach -- 3. Marketing mix: the 4 P's -- 4. Messaging, professional selling, raving fans, and customer development -- 5. Sales training, value propositions, the brand promise, pricing, legal, and ethical considerations -- 6. New product launch checklist -- Appendixes -- References -- Index The goals of this book are (1) to share best practices of launching new products with professionals who want to help customers and make their company successful, and (2) to stimulate more conversations about how to successfully launch new products. The practices in this book were derived from hundreds of publications and over 60 years of experience launching over 50 new products. These practices represent the experience of its authors, and hopefully will cause other effective practices to be documented and shared. So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars, and growth rates are excellent measures. But how do you know that the launch is the best it can be? There is no endorsed standard that is used to evaluate the actions leading up to the launch, and corrective actions used during the product launch. As a result, business leaders make their own judgments and never truly know how much more successful they could have been New products Sowyrda, Paul. aut Erscheint auch als Druck-Ausgabe 9781606499221 http://portal.igpublish.com/iglibrary/search/BEPB0000402.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Westman, John C. Sowyrda, Paul Launching new products best marketing and sales practices New products |
| title | Launching new products best marketing and sales practices |
| title_auth | Launching new products best marketing and sales practices |
| title_exact_search | Launching new products best marketing and sales practices |
| title_full | Launching new products best marketing and sales practices John Westman and Paul Sowyrda |
| title_fullStr | Launching new products best marketing and sales practices John Westman and Paul Sowyrda |
| title_full_unstemmed | Launching new products best marketing and sales practices John Westman and Paul Sowyrda |
| title_short | Launching new products |
| title_sort | launching new products best marketing and sales practices |
| title_sub | best marketing and sales practices |
| topic | New products |
| topic_facet | New products |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000402.html |
| work_keys_str_mv | AT westmanjohnc launchingnewproductsbestmarketingandsalespractices AT sowyrdapaul launchingnewproductsbestmarketingandsalespractices |