Becoming brands: celebrity, activism and politics

"Becoming brands: celebrity, activism and politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book looks into the intricate interrelations between power, persona, activism, philanthropy and feminism. In particular,...

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Weitere Verfasser: Raphael, Jackie (HerausgeberIn), Lam, Celia (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: Toronto WaterHill Publishing [2017]
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520 3 |a "Becoming brands: celebrity, activism and politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book looks into the intricate interrelations between power, persona, activism, philanthropy and feminism. In particular, key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are investigated through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to study the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference"--Page 4 of cover 
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Datensatz im Suchindex

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adam_text Contents List of Contributors........................................................................................ iii Foreword: The Bridge of the Human Brand...................................................1 P. David Marshall Introduction: Becoming Brands....................................................................... 5 Jackie Raphael and Celia Lam PART I: Approaches to Activism Offstage humanitarianism: Reality, drama and ‘successful misunderstanding’.............................................................................................9 Carla Rocavert The Emergence of the ‘Super-Celebrity Activist’: George Clooney and Angelina Jolie...........................................................................................21 Sally Totman The Silent DisCo: Celebrity, Disability and ‘Rights Not Charity’................32 Ellen Finlay and Louise St Guillaume Commercializing Conservationism: Celebrity, Sea Shepherd, and the Pop Politics of Protest.........................................................................44 Evan Beaumont Center PART Π: Politics and Presentation Conflicted Celebrity in Media: Graffiti Artists and pixadores in the Brazilian Press..........................................................................................56 Alexander Araya López Clint Eastwood’s Identity Politics............................................................70 Ronald Strickland Rebel with a Cause: Celebrity, Authenticity and Political Capital............83 Tomasz Olczyk and Jacek Wasilewski PART ΙΠ: Facing Feminism Having a Driving License in the Movie Theatre: Driver Nebahat........... 98 Nilay Ulusoy Celebrities and Conflicting Notions of Modem Feminist Embodiment............................................................................ 110 Kelly M. O’Donnell PART ГѴ: Leaving a Legacy Phoenix Rising: Freddie Mercury’s Legacy and the Fight Against AIDS............................................................................123 Marie Josephine Bennett Paul Newman: Posthumous Philanthropy and Persona.......................... 137 Jackie Raphael
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spellingShingle Becoming brands: celebrity, activism and politics
Berühmte Persönlichkeit (DE-588)4191412-0 gnd
Politisches Engagement (DE-588)4076232-4 gnd
Markenbekanntheit (DE-588)4329198-3 gnd
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title Becoming brands: celebrity, activism and politics
title_alt Celebrity, activism and politics
title_auth Becoming brands: celebrity, activism and politics
title_exact_search Becoming brands: celebrity, activism and politics
title_full Becoming brands: celebrity, activism and politics edited by Jackie Raphael and Celia Lam
title_fullStr Becoming brands: celebrity, activism and politics edited by Jackie Raphael and Celia Lam
title_full_unstemmed Becoming brands: celebrity, activism and politics edited by Jackie Raphael and Celia Lam
title_short Becoming brands: celebrity, activism and politics
title_sort becoming brands celebrity activism and politics
topic Berühmte Persönlichkeit (DE-588)4191412-0 gnd
Politisches Engagement (DE-588)4076232-4 gnd
Markenbekanntheit (DE-588)4329198-3 gnd
topic_facet Berühmte Persönlichkeit
Politisches Engagement
Markenbekanntheit
Aufsatzsammlung
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