Sustainable customer experience design co-creating experiences in events, tourism and hospitality

"Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates curr...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Smit, Bert (VerfasserIn), Melissen, Frans 1971- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Abingdon, Oxon Routledge 2018
Schlagworte:	Service industries > Customer services Special events industry > Customer services Tourism > Customer services Hospitality industry > Customer services Customer relations Consumer satisfaction Sustainable development Event-Marketing Tourismusindustrie Erlebnismarketing
Online-Zugang:	Inhaltsverzeichnis
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