Architecting experience a marketing science and digital analytics handbook
"In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recogniti...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Publishing Co. Pte. Ltd.
c2016
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| Schriftenreihe: | Advances and opportunities with big data and analytics
1 |
| Schlagworte: | |
| Online-Zugang: | DE-92 DE-863 DE-862 URL des Erstveroeffentlichers |
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Architecting experience a marketing science and digital analytics handbook
Veröffentlicht 2016
Inhaltsverzeichnis
Buch
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Architecting experience a marketing science and digital analytics handbook
Veröffentlicht 2016
DE-860
Elektronisch
E-Book