Small data the tiny clues that uncover huge trends

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading bra...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Lindstrøm, Martin 1970- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY St. Martin's Press [2016]
Schlagworte:	BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh Wirtschaft Consumer behavior Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior Verbraucherverhalten Geschäftsidee Ratgeber
Online-Zugang:	Cover image
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