If you're in a dogfight, become a cat! strategies for long-term growth
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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New York, NY ; Chichester, West Sussex
Columbia University Press
[2017]
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| Schriftenreihe: | Columbia Business School Publishing
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If you're in a dogfight, become a cat! strategies for long-term growth
Veröffentlicht 2017
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