Handbook of research on promotional strategies and consumer influence in the service sector
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2016]
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-473 DE-706 DE-20 DE-898 DE-83 URL des Erstveröffentlichers |
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| Zusammenfassung: | "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxxv, 492 Seiten) Illustrationen |
| ISBN: | 9781522501442 |