Analyzing music in TV commercials television commercials and consumer choice
"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected question...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2015
|
| Schriftenreihe: | Routledge interpretive marketing research
20 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV043851909 | ||
| 003 | DE-604 | ||
| 005 | 20161219 | ||
| 007 | t| | ||
| 008 | 161028s2015 xxu|||| |||| 00||| eng d | ||
| 010 | |a 014030440 | ||
| 020 | |a 9781138781085 |9 978-1-138-78108-5 | ||
| 020 | |a 1138781088 |9 1-138-78108-8 | ||
| 020 | |a 9781315770277 |9 978-1-315-77027-7 | ||
| 035 | |a (OCoLC)965357645 | ||
| 035 | |a (DE-599)BVBBV043851909 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-11 | ||
| 050 | 0 | |a ML3790 | |
| 082 | 0 | |a 781.5/4 |2 23 | |
| 100 | 1 | |a Graakjær, Nicolai |d 1972- |e Verfasser |0 (DE-588)1066412650 |4 aut | |
| 245 | 1 | 0 | |a Analyzing music in TV commercials |b television commercials and consumer choice |c Nicolai Graakjaer |
| 264 | 1 | |a New York ; London |b Routledge |c 2015 | |
| 300 | |a 172 Seiten |b Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge interpretive marketing research |v 20 | |
| 500 | |a Includes bibliographical references (pages 147-164) and index | ||
| 520 | |a "The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice."... | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Music in advertising | |
| 650 | 4 | |a Television advertising | |
| 650 | 4 | |a Television and music | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Consumer Behavior | |
| 650 | 4 | |a BUSINESS & ECONOMICS / General | |
| 830 | 0 | |a Routledge interpretive marketing research |v 20 |w (DE-604)BV013826820 |9 20 | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029262208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029262208 | |
Datensatz im Suchindex
| _version_ | 1819771609018269696 |
|---|---|
| adam_text | ANALYZING MUSIC IN TV COMMERCIALS
/ GRAAKJAER, NICOLAI [AUTHOR]
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
TRANSTEXTUALITY : PREEXISTING AND ORIGINAL MUSIC
MARKETING : MUSIC AND PRODUCTS
SETTINGS : TELEVISION, WEB, AND STORES
MUSICAL SIGNIFICATION
MUSICAL STRUCTURES
MUSICAL FUNCTIONS
CONCLUSION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Graakjær, Nicolai 1972- |
| author_GND | (DE-588)1066412650 |
| author_facet | Graakjær, Nicolai 1972- |
| author_role | aut |
| author_sort | Graakjær, Nicolai 1972- |
| author_variant | n g ng |
| building | Verbundindex |
| bvnumber | BV043851909 |
| callnumber-first | M - Music |
| callnumber-label | ML3790 |
| callnumber-raw | ML3790 |
| callnumber-search | ML3790 |
| callnumber-sort | ML 43790 |
| callnumber-subject | ML - Literature on Music |
| ctrlnum | (OCoLC)965357645 (DE-599)BVBBV043851909 |
| dewey-full | 781.5/4 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 781 - General principles and musical forms |
| dewey-raw | 781.5/4 |
| dewey-search | 781.5/4 |
| dewey-sort | 3781.5 14 |
| dewey-tens | 780 - Music |
| discipline | Musikwissenschaft |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02667nam a2200505 cb4500</leader><controlfield tag="001">BV043851909</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161219 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">161028s2015 xxu|||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">014030440</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138781085</subfield><subfield code="9">978-1-138-78108-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1138781088</subfield><subfield code="9">1-138-78108-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315770277</subfield><subfield code="9">978-1-315-77027-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)965357645</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043851909</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">ML3790</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">781.5/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Graakjær, Nicolai</subfield><subfield code="d">1972-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1066412650</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Analyzing music in TV commercials</subfield><subfield code="b">television commercials and consumer choice</subfield><subfield code="c">Nicolai Graakjaer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">172 Seiten</subfield><subfield code="b">Diagramme</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge interpretive marketing research</subfield><subfield code="v">20</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 147-164) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice."...</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Music in advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Television advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Television and music</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / General</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge interpretive marketing research</subfield><subfield code="v">20</subfield><subfield code="w">(DE-604)BV013826820</subfield><subfield code="9">20</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029262208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029262208</subfield></datafield></record></collection> |
| id | DE-604.BV043851909 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T05:25:35Z |
| institution | BVB |
| isbn | 9781138781085 1138781088 9781315770277 |
| language | English |
| lccn | 014030440 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029262208 |
| oclc_num | 965357645 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | 172 Seiten Diagramme 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge interpretive marketing research |
| series2 | Routledge interpretive marketing research |
| spellingShingle | Graakjær, Nicolai 1972- Analyzing music in TV commercials television commercials and consumer choice Routledge interpretive marketing research BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / General bisacsh Wirtschaft Music in advertising Television advertising Television and music BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / General |
| title | Analyzing music in TV commercials television commercials and consumer choice |
| title_auth | Analyzing music in TV commercials television commercials and consumer choice |
| title_exact_search | Analyzing music in TV commercials television commercials and consumer choice |
| title_full | Analyzing music in TV commercials television commercials and consumer choice Nicolai Graakjaer |
| title_fullStr | Analyzing music in TV commercials television commercials and consumer choice Nicolai Graakjaer |
| title_full_unstemmed | Analyzing music in TV commercials television commercials and consumer choice Nicolai Graakjaer |
| title_short | Analyzing music in TV commercials |
| title_sort | analyzing music in tv commercials television commercials and consumer choice |
| title_sub | television commercials and consumer choice |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / General bisacsh Wirtschaft Music in advertising Television advertising Television and music BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / General |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / General Wirtschaft Music in advertising Television advertising Television and music |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029262208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013826820 |
| work_keys_str_mv | AT graakjærnicolai analyzingmusicintvcommercialstelevisioncommercialsandconsumerchoice |