Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2016]
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
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| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-703 DE-706 DE-739 DE-20 DE-898 DE-83 URL des Erstveröffentlichers |
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| indexdate | 2024-12-24T05:12:22Z |
| institution | BVB |
| isbn | 9781466694507 |
| language | English |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Business Science Reference, an imprint of IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spellingShingle | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Telemarketing Online social networks Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7550143-0 |
| title | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_auth | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_exact_search | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_full | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore (Sir Padampat Singhania University, India), Avinash Panwar (Sir Padampat Singhania University, India) |
| title_fullStr | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore (Sir Padampat Singhania University, India), Avinash Panwar (Sir Padampat Singhania University, India) |
| title_full_unstemmed | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore (Sir Padampat Singhania University, India), Avinash Panwar (Sir Padampat Singhania University, India) |
| title_short | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_sort | capturing analyzing and managing word of mouth in the digital marketplace |
| topic | Telemarketing Online social networks Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Telemarketing Online social networks Online-Marketing Soziale Software |
| url | https://doi.org/10.4018/978-1-4666-9449-1 |
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