Customer Experiences affect Customer Loyalty An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling
Lei and Lomax (2005) found that it does not have a significant effect on the parameter estimates but that nonnormality inflates the x 2 statistics. This finding is in line with Henly (1993) who demonstrated that regardless of the sample size, the rejection frequency of a model is substantially highe...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Hamburg
Diplomica Verlag
2014
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| Ausgabe: | 1st ed |
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DE-1047
Volltext
Customer experiences affect customer loyalty an empirical investigation of the starbucks experience using structural equation modeling
Veröffentlicht 2014
DE-1046
DE-1047
Volltext
Elektronisch
E-Book