Political advertising in the United States

"Political advertising is as important as ever-ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The auth...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Fowler, Erika Franklin (VerfasserIn), Franz, Michael M. 1976- (VerfasserIn), Ridout, Travis N. 1974- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boulder, CO Westview Press [2016]
Schlagworte:	POLITICAL SCIENCE / Political Process / Elections SOCIAL SCIENCE / Media Studies Advertising, Political > United States Television in politics > United States Political campaigns > United States Werbung Wahlkampf Partei Politikmarketing USA
Online-Zugang:	Inhaltsverzeichnis
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